World’s first free-to-play sports lottery
BALLGAME is the first free-to-play sports lottery, combining sports prediction markets, a token rewards system, and a fair on-chain lottery.
Real-time sports, token rewards, and fair on-chain lotteries
By combining sports fandom, social gameplay, BUZZ markets inspired by global trends, and Web3‑level transparency, BALLGAME is defining a new category at the intersection of sports entertainment, prediction games, and lotteries.
Client’s vision
Make sports predictions feel like a game.
Let people win real prizes without deposits, using only their knowledge and instincts.
Use AI-driven market creation to keep predictions fresh, relevant, and scalable.
Build a transparent, on-chain lottery system that each player can verify.
Design a product that can naturally expand into culture-driven BUZZ markets.
They needed a partner who could turn this concept into a working product - fast - while keeping long‑term scalability in mind.
Play with every game
Turn your sporting and cultural knowledge into chances to win big
Instant picks
Make fast YES or NO calls on live sports.
How we built the world’s first free-to-play sports lottery?
1
Build a PoC
Used v0.app to generate React + Tailwind UI instantly
Validated flows and layouts in 2–3 weeks
Cut front-end effort while keeping high quality.
2
No‑code marketing foundation
Landing page using Webflow (~8 hours delivery).
Smart Zapier integration to automatically process waitlist sign-ups and sync them with the CRM.
Fast iteration and easy adaptation to changes without interrupting development work.
No Figma-to-dev handoff - pure execution directly at the design level.
3
Sports data & markets architecture
Designed a backbone for multi-provider sports data, real-time odds, and cross-API validation.
Evaluated vendors on coverage, latency, pricing, and SLA.
A real-time AI market agent that keeps the marketplace fresh and engaging.
4
Alpha version
Turn the PoC into a fully responsive, production-ready Alpha version.
Optimized for mobile, tablet, and desktop.
Focused on engagement and smooth experience.
5
Test with BETA users
Developed a focused first-time user experience (FTUE).
Tracked activation, engagement, retention, and drop-offs.
Pre-launch testing of the lottery and provably fair system.
6
Iterate and scale
Refined onboarding, market presentation, and game economy.
Expanded from NBA to MLB, NFL, and BUZZ markets.
Results & Impact
Even in its early stages, the BALLGAME project has demonstrated several important outcomes:
Validated user interest in a free‑to‑play, deposit‑free sports lottery model.
Strong engagement with the YES/NO prediction format, especially during live events.
PoC and marketing foundation can be built in weeks, not months, using no‑code and AI
A technical foundation capable of supporting new sports, new regions, and new BUZZ market categories.
Exact commercial metrics are confidential, but the data confirms that there is room and appetite for a new kind of sports prediction experience.
